#ICT Media
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btdunyasinet · 2 months ago
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TBD Türkiye Bilişim Ödülleri sahiplerini buldu
Türkiye Bilişim Derneği (TBD) liderliğinde, Türkiye Bilişim Derneği Ankara Şubesi ve ICT Media Yayın Grubu’nun birlikte düzenlediği Türkiye Bilişim Ödülleri sahiplerini buldu. TBD tarafından yaklaşık 30 yıl önce “Kamu Bilişim Ödülleri” adıyla başlatılan, geçtiğimiz yıl “Türkiye Bilişim Ödülleri” adını alan etkinlikle Kamu Sektörü Bilişim Projeleri’nin kamuoyuna tanıtılması ve bu alanda çalışma…
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carry-on-my-wayward-butt · 2 months ago
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my fucking COMPUTER CLASS asked me if cancel culture is effective or not
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Note
YOU MAD MAN
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i try my best
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plcrak · 3 months ago
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The Digital Media Studies program provided by PLC RAK Campus delivers a comprehensive education tailored to the fast-paced digital media industry, equipping students with a solid blend of theoretical insights and hands-on experience to excel in diverse digital media careers.
The Digital Media Studies (DMS) program offers an academic pathway for both international and local students, equipping them with essential skills and work experience in digital media. Upon graduation, students are prepared to advance their education or embark on careers in digital media.
The program explores the dynamic connections between digital media, information technology, and new media design, while also helping students improve their English proficiency and gain a solid foundation in both theory and practice.
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thesquealer · 4 months ago
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Evolution of Facebook: From Thefacebook to Global Phenomenon
There are very few apps that is as popular and used daily as the Facebook app. For many people it’s the next app to check after a weather app in the morning to see what’s up with the friends, family, countless number of brands they follow, and of course, news. Millions of people use Facebook every day to keep up with friends, upload an unlimited number of photos, share links and videos, and…
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nmsc-market-pulse · 6 months ago
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From Note-Taking Tools to Smart Productivity Solutions in the Digital Pen Market
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Introduction:
In today's fast-paced digital world, the way we take notes and interact with technology is constantly evolving. One such innovation that has transformed the traditional pen-and-paper experience is the digital pen. Originally conceived as a tool for digitizing handwritten notes, digital pens have evolved into sophisticated productivity solutions offering a wide range of features and capabilities.
In this article, we explore the evolution of digital pens, from their humble beginnings as note-taking tools to their current status as smart productivity solutions.
According to Next Move Strategy Consulting, the global Digital Pen Market is predicted to reach USD 3.60 billion by 2030, with a CAGR of 14.5% from 2024 to 2030.
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The Rise of Digital Pens
Digital pens, also known as smart pens or electronic pens, first gained popularity in the early 2000s with the introduction of devices such as the Livescribe Pulse Smartpen and the Wacom Bamboo Spark. These early digital pens allowed users to capture handwritten notes digitally, eliminating the need for physical notebooks and enabling seamless integration with digital devices such as computers and smartphones.
Enhanced Collaboration and Sharing Capabilities
Digital pens facilitate collaboration and sharing among users by allowing them to annotate, mark up, and comment on documents and images in real-time. Whether in a business meeting, classroom setting, or creative collaboration, digital pens enable participants to collaborate more effectively by providing a seamless way to share ideas and feedback.
Integration with Productivity Software and Apps
Modern digital pens integrate seamlessly with a wide range of productivity software and apps, enhancing their utility and versatility. Whether it's Microsoft OneNote, Adobe Creative Cloud, or Evernote, users can easily sync their handwritten notes, sketches, and annotations with their favorite productivity tools, enabling them to seamlessly incorporate handwritten content into their digital workflows.
Customization and Personalization Options
Digital pens offer users a high degree of customization and personalization, allowing them to tailor the pen's settings and behavior to suit their individual preferences and workflow. From adjusting pen sensitivity and stroke thickness to customizing shortcut buttons and gesture controls, users have the flexibility to create a personalized writing experience that meets their unique needs and preferences.
The Transformation of Note-Taking
One of the primary uses of digital pens has been note-taking, offering users the convenience of writing by hand while simultaneously digitizing their notes for easy storage and sharing. This transformation of note-taking from analog to digital has revolutionized the way we record and organize information, making it easier to search, edit, and access notes from any device, anywhere.
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Enhanced Features and Functionality
As digital pens have evolved, so too have their features and functionality. Modern digital pens offer a wide range of capabilities beyond simple note-taking, including:
Pressure Sensitivity: Many digital pens now feature pressure-sensitive tips, allowing users to vary line thickness and opacity based on the pressure applied, mimicking the feel of traditional pens and pencils.
Gesture Recognition: Some digital pens are equipped with gesture recognition technology, enabling users to perform actions such as erasing, selecting, and scrolling directly on the digital canvas with intuitive gestures.
Wireless Connectivity: Wireless connectivity options such as Bluetooth enable seamless integration with smartphones, tablets, and computers, allowing users to transfer handwritten notes and drawings instantly to their digital devices.
Cloud Integration: Integration with cloud storage services such as Dropbox, Google Drive, and OneDrive enables automatic syncing of handwritten notes across multiple devices, ensuring access to notes from anywhere with an internet connection.
OCR (Optical Character Recognition): Advanced digital pens incorporate OCR technology, which converts handwritten text into editable digital text, making it easier to search, edit, and share handwritten notes.
Applications Beyond Note-Taking
In addition to note-taking, digital pens have found applications in a variety of fields and industries, including:
Creative Design: Digital artists and designers use digital pens for sketching, drawing, and digital painting, taking advantage of features such as pressure sensitivity and customizable brush settings.
Education: In the classroom, digital pens are used for interactive whiteboard presentations, annotating digital textbooks, and providing handwritten feedback on assignments.
Healthcare: Doctors and healthcare professionals use digital pens for electronic medical records (EMR), enabling them to capture patient information and notes directly into digital systems.
Business and Productivity: In the business world, digital pens are used for taking meeting notes, annotating documents, and signing contracts digitally, streamlining workflows and increasing productivity.
Recent Innovations and Trends
The digital pen market continues to evolve with recent innovations and trends driving growth and adoption. Some of the latest developments include:
Integration with Smart Assistants: Digital pens are increasingly being integrated with virtual assistants such as Siri, Google Assistant, and Alexa, enabling voice-activated commands and hands-free operation.
Enhanced Security Features: With growing concerns about data privacy and security, digital pens are incorporating advanced encryption and biometric authentication features to protect sensitive information.
Cross-Platform Compatibility: Manufacturers are focusing on ensuring cross-platform compatibility, allowing users to seamlessly switch between different devices and operating systems without losing functionality.
Augmented Reality (AR) Integration: Some digital pens are incorporating AR technology, allowing users to overlay digital information and graphics onto the physical world, opening up new possibilities for immersive experiences and interactive content creation.
Conclusion
From humble beginnings as note-taking tools to sophisticated smart productivity solutions, digital pens have come a long way in revolutionizing the way we interact with technology. With enhanced features, advanced functionality, and applications across a wide range of industries, digital pens continue to play a crucial role in enhancing productivity, creativity, and collaboration in the digital age.
As technology continues to evolve, we can expect digital pens to remain at the forefront of innovation, shaping the future of digital communication and creativity.
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trendtrackershq · 6 months ago
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Supply Chain Management Market: Trends, Challenges, and Opportunities
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Introduction to Supply Chain Management Market
Supply chain management encompasses the planning, execution, and control of the flow of goods, services, and information from the point of origin to the point of consumption. It involves coordinating various activities such as procurement, production, inventory management, logistics, and distribution to ensure the efficient movement of products and services through the supply chain network.
The importance of SCM cannot be overstated, as it directly impacts a company's ability to meet customer demands, optimize costs, and gain competitive advantage in the marketplace. With the rise of global trade, interconnected supply chains, and digital disruption, the SCM landscape is constantly evolving, presenting new challenges and opportunities for businesses across industries.
According to the study by Next Move Strategy Consulting, the global Supply Chain Management Market size is predicted to reach USD 58.7 billion with a CAGR of 10.4% by 2030.
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In today's dynamic business landscape, effective supply chain management has become more crucial than ever before. With globalization, technological advancements, and changing consumer preferences, the supply chain management market is experiencing significant shifts, presenting both challenges and opportunities for businesses worldwide.
Trends Shaping the Supply Chain Management Market
Digital Transformation:
One of the most significant trends shaping the SCM market is the rapid adoption of digital technologies. From advanced analytics and artificial intelligence (AI) to blockchain and Internet of Things (IoT), companies are leveraging these technologies to streamline operations, enhance visibility, and improve decision-making across the supply chain.
Digital transformation is revolutionizing traditional supply chain processes by enabling real-time data sharing, predictive analytics, and automation of repetitive tasks. For example, AI-powered demand forecasting algorithms help companies anticipate market trends and optimize inventory levels, reducing stockouts and inventory carrying costs.
Sustainability:
Another prominent trend in the SCM market is the growing emphasis on sustainability. With increasing awareness of environmental and social issues, consumers are demanding ethically sourced products, reduced carbon footprint, and responsible supply chain practices.
Companies are responding to this demand by integrating sustainability into their supply chain strategies. This includes sourcing raw materials from renewable sources, reducing waste and emissions, and promoting fair labor practices throughout the supply chain. Sustainable supply chain initiatives not only align with corporate social responsibility (CSR) goals but also enhance brand reputation and customer loyalty.
E-commerce and Omnichannel Retailing:
The rise of e-commerce and omnichannel retailing is reshaping the dynamics of the SCM market. With the proliferation of online shopping platforms and mobile commerce, consumers expect seamless shopping experiences, fast delivery, and flexible fulfillment options.
To meet these demands, companies are reconfiguring their supply chain networks and investing in technology-enabled fulfillment solutions. This includes deploying automated warehouses, implementing order management systems, and optimizing last-mile delivery operations. By embracing e-commerce and omnichannel strategies, businesses can reach a broader customer base, improve customer satisfaction, and drive revenue growth.
Supply Chain Resilience:
The pandemic highlighted the importance of supply chain resilience in mitigating disruptions and ensuring business continuity. Companies across industries faced unprecedented challenges such as raw material shortages, production delays, and transportation bottlenecks, underscoring the need for robust supply chain risk management strategies.
As a result, there is a renewed focus on building resilient supply chains capable of adapting to unforeseen events and mitigating risks. This involves diversifying supplier networks, enhancing supply chain visibility, and implementing contingency plans to address potential disruptions. By prioritizing resilience, companies can minimize the impact of disruptions, maintain customer satisfaction, and sustain business operations in volatile environments.
Collaborative Supply Chain Networks:
Collaboration is emerging as a key trend in the SCM market as companies recognize the benefits of partnering with suppliers, manufacturers, and logistics providers to create more agile and responsive supply chains.
Collaborative supply chain networks enable real-time information sharing, coordinated decision-making, and joint problem-solving, leading to improved efficiency and flexibility. By aligning incentives and sharing resources, companies can reduce lead times, lower costs, and enhance overall supply chain performance. Collaborative partnerships also facilitate innovation and knowledge exchange, driving continuous improvement across the supply chain ecosystem.
Challenges Facing the Supply Chain Management Market
Supply Chain Complexity:
One of the primary challenges facing the SCM market is the increasing complexity of global supply chains. With extended supply chain networks spanning multiple regions and countries, companies are exposed to a myriad of risks such as geopolitical instability, trade disputes, and natural disasters.
Managing this complexity requires effective coordination and collaboration among stakeholders, as well as robust risk management strategies to identify and mitigate potential disruptions. However, navigating the complexities of global supply chains remains a daunting task for many companies, particularly small and medium-sized enterprises (SMEs) with limited resources and expertise.
Cybersecurity Risks:
As supply chains become more digitized and interconnected, they also become more vulnerable to cybersecurity threats. From ransomware attacks to data breaches, companies face the risk of cyber incidents that can disrupt operations, compromise sensitive information, and damage brand reputation.
Addressing cybersecurity risks in the supply chain requires a multi-layered approach, including implementing robust security protocols, conducting regular vulnerability assessments, and providing employee training on cybersecurity best practices. However, many companies struggle to keep pace with evolving cyber threats and lack the resources to invest in comprehensive cybersecurity measures.
Sustainability Challenges:
While sustainability presents opportunities for differentiation and competitive advantage, it also poses challenges for supply chain management. Implementing sustainable practices across the entire supply chain requires collaboration and coordination among multiple stakeholders, from suppliers and manufacturers to distributors and retailers.
However, achieving supply chain sustainability goals can be challenging due to factors such as cost constraints, limited visibility into upstream and downstream operations, and conflicting priorities among stakeholders. Additionally, measuring and tracking sustainability performance metrics can be complex, requiring standardized frameworks and reliable data sources to accurately assess environmental and social impacts.
Supply Chain Disruptions:
Disruptions have become a common occurrence in today's volatile business environment, posing significant challenges for supply chain management. Whether caused by natural disasters, geopolitical events, or global health crises, disruptions can disrupt production schedules, disrupt transportation routes, and create supply shortages.
Mitigating supply chain disruptions requires proactive risk management strategies, such as scenario planning, supply chain mapping, and business continuity planning. Companies must also invest in resilience-building measures, such as diversifying supplier networks, maintaining safety stock levels, and developing alternative sourcing options. However, achieving resilience in the face of unpredictable disruptions remains a persistent challenge for supply chain professionals.
Talent Shortages:
Another challenge facing the SCM market is the shortage of skilled talent. As supply chains become more complex and technology-driven, the demand for professionals with expertise in areas such as data analytics, digital transformation, and supply chain optimization is on the rise.
However, there is a gap between the skills required by employers and the skills possessed by the workforce, leading to talent shortages in key areas of supply chain management. To address this challenge, companies must invest in talent development initiatives, such as training programs, professional certifications, and talent acquisition strategies. Additionally, fostering a culture of continuous learning and innovation can help attract and retain top talent in the competitive supply chain industry.
Opportunities in the Supply Chain Management Market
Advanced Analytics and Predictive Modeling:
One of the opportunities in the SCM market lies in the adoption of advanced analytics and predictive modeling to optimize supply chain performance. By harnessing data analytics capabilities, companies can gain valuable insights into demand forecasting, inventory management, and supply chain risk mitigation.
Advanced analytics tools enable companies to analyze large datasets in real-time, identify patterns and trends, and make data-driven decisions to improve operational efficiency and agility. For example, predictive analytics algorithms can forecast demand fluctuations, identify potential supply chain bottlenecks, and optimize production schedules to meet customer demand while minimizing costs.
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Collaborative Supply Chain Platforms:
Collaborative supply chain platforms offer opportunities for enhanced visibility, coordination, and collaboration among supply chain partners. These platforms leverage cloud-based technology to facilitate real-time communication, information sharing, and joint decision-making across the supply chain ecosystem.
By connecting suppliers, manufacturers, distributors, and retailers on a single platform, companies can streamline processes, reduce lead times, and improve supply chain responsiveness. Collaborative supply chain platforms also enable greater transparency and traceability, allowing companies to track products from the point of origin to the point of consumption and ensure compliance with regulatory requirements and industry standards.
Supply Chain Digitization and Automation:
The digitization and automation of supply chain processes present opportunities for companies to enhance efficiency, reduce costs, and improve customer satisfaction. By leveraging technologies such as robotics, drones, and autonomous vehicles, companies can automate repetitive tasks, optimize workflows, and eliminate human error in supply chain operations.
For example, automated warehouses equipped with robotic picking systems can significantly increase throughput and accuracy in order fulfillment, while autonomous delivery vehicles can expedite last-mile logistics and reduce delivery times. Supply chain digitization also enables greater visibility and control over inventory levels, allowing companies to optimize stock levels and reduce excess inventory carrying costs.
Circular Economy Initiatives:
The transition to a circular economy presents opportunities for companies to reimagine their supply chains and create value from waste and by-products. By adopting circular economy principles such as product design for recyclability, remanufacturing, and closed-loop systems, companies can reduce waste, conserve resources, and minimize environmental impact throughout the product lifecycle.
For example, companies can design products using renewable materials, implement take-back programs to recover and recycle end-of-life products, and collaborate with suppliers and customers to close the loop on material flows. Circular economy initiatives not only contribute to sustainability goals but also drive cost savings and promote innovation in supply chain management.
Blockchain Technology for Supply Chain Transparency:
Blockchain technology offers opportunities for greater transparency, traceability, and trust in supply chain operations. By leveraging blockchain-based platforms, companies can create immutable records of transactions, authenticate product provenance, and verify compliance with quality and safety standards.
Blockchain-enabled supply chain solutions provide a tamper-proof and decentralized ledger that allows stakeholders to track the movement of goods across the supply chain in real-time. This enhances transparency and accountability, reduces the risk of counterfeit products, and ensures compliance with regulatory requirements. Blockchain technology also facilitates seamless collaboration and information sharing among supply chain partners, driving efficiency and resilience in the supply chain ecosystem.
Conclusion
In conclusion, the supply chain management market is undergoing rapid transformation driven by technological innovation, changing consumer expectations, and global megatrends. While facing challenges such as supply chain complexity, cybersecurity risks, and sustainability concerns, businesses also have the opportunity to leverage emerging trends, adopt innovative solutions, and collaborate with partners to create more agile, resilient, and sustainable supply chains that drive long-term growth and competitiveness.
By embracing digital transformation, sustainability initiatives, and collaborative partnerships, companies can navigate the complexities of the modern supply chain landscape and capitalize on new opportunities for innovation and value creation. Ultimately, the success of supply chain management hinges on the ability of companies to adapt to change, leverage technology, and build resilient and sustainable supply chains that deliver value to customers, shareholders, and society as a whole.
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tritonmarketresearchamey · 6 months ago
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Gaming Market: Analysis, Trends, & Growth Prospects
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As per the Triton Market Research, the Global Gaming Market report is segmented by Type (Online, Offline), Component (Software, Hardware), Device Type (Console Gaming, PC Gaming, Mobile Gaming [Android, Ios], Browser Gaming), Genre (Action/Adventure Games, Arcade Games, Strategy & Brain Games, Casino Games, Casual Games, Sport Games, Other Genres), and Regional Outlook (Asia-Pacific, North America, Europe, Middle East And Africa, and Latin America).
The report highlights the Market Summary, Industry Outlook, Porter’s Five Forces Analysis, Market Attractiveness Index, Regulatory Framework, Key Market Strategies, Market Drivers, Challenges, Opportunities, Competitive Landscape, Research Methodology and scope, Global Market Size, Forecasts & Analysis (2024-2032).
As per Triton’s report analysis, the global market for gaming is expected to advance with a CAGR of 11.45% in revenue over the forecasting years 2024-2032. 
The gaming market comprises several digital games made for entertainment purposes. It includes a wide range of genres such as free-to-play games, massively multiplayer online (MMO), social media games, Free2Play (F2P), and online games.
The introduction of next-generation gaming consoles is a major growth factor in gaming technology, facilitating faster gaming hardware and compelling visuals. Similarly, the increasing internet access and a large number of youth with smartphones provide an immersive online gaming experience and connectivity, thereby enabling growth for the gaming market.
However, the issue of piracy is a major threat that negatively affects the revenue streams. Moreover, the localization of games poses another obstacle, as developing content for the diverse demands of gamers becomes a priority.  These issues bring complexities, which limit the seamless gaming experiences across various platforms which hinders the market growth.
The North America gaming market is expected to witness the fastest growth in the coming years. With the growing popularity of Esports and video gaming, millions of viewers and players are attracted to this market. This results in an uptrend, where stakeholders organize competitions, teams, and sponsors, establishing the region as a gaming hub with definite growth.
The prominent entities in the gaming market are Activision Blizzard, Microsoft Corporation, Bethesda Softworks Llc, Electronic Arts Inc, Sony Corporation, Ubisoft Entertainment SA, Square Enix Holdings Co Ltd, Nintendo Co Ltd, Sega, and Zynga.
The market is witnessing new opportunities as technologies like Cloud gaming, Augmented Reality (AR) and Virtual Reality (VR) enable gamers with an advanced level of engagement. This eliminates the need for high-end hardware and expands the gaming market.
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nextmscblog · 7 months ago
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5G Position Sensing Market: A Comprehensive Industry Analysis
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Introduction:
In the ever-evolving landscape of telecommunications and technology, the emergence of 5G networks has brought about significant transformations across various industries. One such domain experiencing a paradigm shift is the positioning and navigation sector, with the advent of the 5G Position Sensing Market. This article endeavors to provide a comprehensive analysis of this burgeoning market segment, exploring its key components, market dynamics, growth prospects, and the pivotal role it plays in driving innovation.
Understanding 5G Position Sensing:
Before delving into the market analysis, it's imperative to grasp the essence of 5G Position Sensing technology. Unlike traditional positioning systems that rely on GPS or Wi-Fi signals, 5G Position Sensing leverages the ultra-low latency and high-speed connectivity offered by fifth-generation (5G) cellular networks to enable precise and real-time location tracking. This technology holds immense potential across diverse applications, including autonomous vehicles, industrial automation, augmented reality, and smart city infrastructure.
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Market Dynamics:
The 5G Position Sensing Market is propelled by several factors driving its growth trajectory. Firstly, the increasing demand for enhanced location accuracy and reliability in various industries fosters the adoption of advanced positioning technologies including 5G. Moreover, the proliferation of Internet of Things (IoT) devices and the burgeoning trend of connected ecosystems necessitate robust and efficient positioning solutions, further fueling market expansion.
Furthermore, the evolution of autonomous vehicles and the rising focus on improving navigation systems contribute significantly to the market's momentum. Additionally, government initiatives and investments aimed at developing 5G infrastructure and fostering technological innovation play a pivotal role in shaping the market landscape.
Key Market Players:
The competitive landscape of the 5G Position Sensing Market is characterized by the presence of established industry players, innovative startups, and technology conglomerates vying for market share. Key players in this space invest heavily in research and development to enhance product capabilities, expand their geographic footprint, and gain a competitive edge. Collaboration and partnerships between technology firms, telecom operators, and industry stakeholders are also prevalent, facilitating technological advancements and market penetration.
Market Segmentation:
The 5G Position Sensing Market can be segmented based on technology, application, end-user industry, and geography. Different positioning technologies, such as network-based positioning, device-based positioning, and hybrid positioning solutions, cater to diverse application requirements. Applications span across industries such as automotive, healthcare, logistics, retail, and aerospace, each presenting unique opportunities and challenges for market players.
Technological Advancements and Innovations:
The rapid pace of technological advancements in the field of 5G Position Sensing continues to drive innovation and reshape the market landscape. Advancements in sensor technology, machine learning algorithms, and data analytics techniques have enabled the development of more accurate, reliable, and efficient positioning solutions. Additionally, the integration of 5G with other emerging technologies such as artificial intelligence, edge computing, and blockchain holds the promise of unlocking new capabilities and applications in the landscape of position sensing.
Applications Across Industries:
The versatility of 5G Position Sensing technology lends itself to a wide range of applications across diverse industries. In the automotive sector, 5G-enabled position sensing systems play a crucial role in enabling autonomous driving capabilities, improving vehicle navigation, and enhancing overall road safety. In industrial automation, 5G Position Sensing facilitates precise and efficient asset tracking, inventory management, and workflow optimization in manufacturing and logistics operations. Similarly, in healthcare, 5G-enabled positioning solutions enable real-time tracking of medical equipment, patient monitoring, and asset management, thereby enhancing the efficiency and quality of healthcare services.
Market Challenges and Opportunities:
While the 5G Position Sensing Market presents immense opportunities for growth and innovation, it also faces several challenges that need to be addressed. One such challenge is the need for interoperability and standardization across different positioning technologies and protocols to ensure seamless integration and compatibility. Additionally, concerns regarding data privacy, security, and regulatory compliance pose significant challenges to market expansion and adoption.
However, amidst these challenges, the 5G Position Sensing Market also presents numerous opportunities for market players to capitalize on. The growing demand for location-based services, smart navigation systems, and IoT applications offers lucrative opportunities for innovation and market expansion. Moreover, the emergence of new use cases and applications in emerging sectors such as augmented reality, virtual reality, and unmanned aerial vehicles further amplifies the market potential.
Government Initiatives and Regulatory Landscape:
Government initiatives and regulatory policies play a crucial role in shaping the development and adoption of 5G Position Sensing technology. Regulatory frameworks governing spectrum allocation, network infrastructure deployment, and data privacy regulations influence market dynamics and investment decisions. Moreover, government funding and incentives aimed at accelerating the rollout of 5G networks and promoting technological innovation contribute to market growth and ecosystem development.
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Market Forecast and Growth Trends:
The 5G Position Sensing Market is poised for significant growth in the coming years, driven by the increasing adoption of 5G technology, advancements in positioning technologies, and the growing demand for location-based services. According to market research reports, the global 5G Position Sensing Market is projected to witness robust growth, with a compound annual growth rate (CAGR) exceeding XX% during the forecast period. Factors such as the proliferation of IoT devices, the expansion of smart city initiatives, and the rise of autonomous vehicles are expected to fuel market expansion and drive innovation in the coming years.
Integration with Smart Infrastructure: The integration of 5G Position Sensing technology with smart infrastructure initiatives, such as smart transportation systems, smart buildings, and smart grids, is expected to drive market growth. By leveraging 5G networks for precise location tracking and monitoring, cities and industries can enhance efficiency, optimize resource utilization, and improve overall sustainability.
Rise of Augmented Reality (AR) and Virtual Reality (VR) Applications: The proliferation of AR and VR technologies in various sectors, including gaming, education, healthcare, and retail, presents new opportunities for 5G Position Sensing technology. By enabling accurate spatial mapping and positioning, 5G networks can enhance the immersive experience of AR and VR applications, opening up new avenues for content creation, entertainment, and interactive experiences.
Emergence of Unmanned Aerial Vehicles (UAVs) and Drones: The increasing adoption of UAVs and drones across industries for applications such as aerial surveillance, package delivery, agriculture, and infrastructure inspection is driving demand for advanced positioning solutions. 5G Position Sensing technology provides UAVs and drones with precise location information, enabling autonomous navigation, obstacle avoidance, and mission planning with unprecedented accuracy and efficiency.
Security and Surveillance Applications: The demand for security and surveillance solutions equipped with advanced positioning capabilities is on the rise, driven by growing concerns over public safety, asset protection, and border security. 5G Position Sensing technology enables real-time tracking and monitoring of assets, personnel, and vehicles, enhancing situational awareness and enabling timely response to security threats and emergencies.
Cross-Industry Collaborations and Ecosystem Partnerships: Collaboration between stakeholders across industries, including telecommunications providers, technology vendors, government agencies, and research institutions, is fostering innovation and driving market growth. Cross-industry partnerships facilitate the development of integrated solutions, interoperable platforms, and standardized protocols, accelerating market adoption and ecosystem development.
Investments in Research and Development (R&D): Continued investments in R&D initiatives focused on advancing 5G Position Sensing technology, improving positioning accuracy, and enhancing system performance are expected to drive innovation and market differentiation. Research collaborations, academic partnerships, and government-funded projects contribute to the development of next-generation positioning solutions, laying the foundation for future market growth and competitiveness.
Conclusion:
In conclusion, the 5G Position Sensing Market represents a dynamic and rapidly evolving segment within the broader telecommunications and positioning ecosystem. With its ability to deliver unprecedented levels of accuracy, reliability, and responsiveness, 5G Position Sensing technology is poised to revolutionize various industries and redefine the way we perceive and interact with our surroundings. A comprehensive industry analysis reveals the immense potential and opportunities inherent in this burgeoning market, making it a focal point for innovation, investment, and strategic collaboration in the years to come. As the market continues to evolve and mature, stakeholders across industries must remain vigilant, adaptive, and proactive in leveraging the transformative power of 5G Position Sensing technology to drive sustainable growth and create value in the digital economy.
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medialiteracyawareness · 10 months ago
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Infographics
Media literacy in ICT requires a blend of skills: Evaluate content for credibility, employ analytical thinking to dissect information, foster understanding of diverse perspectives, and apply critical reasoning to navigate the digital landscape effectively. These competencies empower individuals to decipher, engage with, and contribute responsibly to the ever-evolving world of information and communication technology.
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webfactor · 7 months ago
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Wikipedia editors push offensive language to delegitimize some Native American Tribes
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Article Text As Follows:
Wikipedia editors push offensive language to delegitimize some Native American Tribes
By Sherry Robinson
Special to The Independent
ALBUQUERQUE — When Lily Gladstone won a Golden Globe and Oscar nomination for her role in “Killers of the Flower Moon,” the public recognized a Native American actress. But to Wikipedia readers, she is an American actress whose father was Blackfeet and Nez Perce and whose mother was white.
Three long-time editors at the online encyclopedia argued that even though Gladstone grew up on the Blackfeet reservation, she couldn’t be called Native American unless she was an enrolled member of the tribe. When Gladstone’s uncle weighed in to say she was enrolled, they dismissed his comments. She is still, in Wikipedia’s view, “an American actress.”
In recent years, outside of a national debate in Indian Country over fake tribes, a handful of Wikipedia editors have been deciding who is Native American and who isn’t.
Look behind the curtain of the sprawling site and you will find a network of 265,000 volunteer editors writing and editing within a Wiki universe that has its own rules, language, police and courts but no traditional hierarchy.
Wikipedia’s structure allows likeminded editors to work together, but it also permits editors with a bias to advance their agenda. The site has drawn criticism from media and academics for slanted articles on Blacks and Jews. Wikipedia documents its own systemic bias in an article by that name and attributes the problem to too few minority editors. The typical editor, it says, is a white male.
By Wikipedia's definition, the only real tribes are federally recognized; editors of Native American material denigrate state-recognized and unrecognized tribes and seem preoccupied with revealing fake Indians.
The fakes are out there, and they’re a problem. But there’s a big difference between people who invented a Native ancestry and people who have a long, documented heritage.
For this story, aggrieved tribal members didn’t identify themselves because they fear the site’s size and power – it reaches 1.8 billion devices a month – and some editors’ vindictiveness.
Behind the curtain
Wikipedia is transparent about its process. Click on “talk” at the top of each article and you find the (sometimes endless) debates among editors about an article and see the site’s rules in action.
Editors are anonymous because the Wikipedia Foundation has a strong commitment to privacy, says a spokesperson. However, readers don’t know what expertise editors have or whether they’re Native American.
Editors select their subject matter. With experience they can rise in the pecking order until they gain authority to reverse or eliminate the edits of others. They quote the site’s often arcane rules in Wiki-Speak to anyone who disagrees. While Wikipedia espouses objectivity, neutrality and civility, discussions can take the low road.
On Lily Gladstone’s talk page, a newish editor, user name Tsideh (Apache for bird), asked, “What are your sources supporting the idea that Native Americans are only those who are enrolled in a US recognized tribe?”
A Wiki editor, user name ARoseWolf, answered: “A notable subject can make a claim… but you must have that respective tribal nation’s acceptance as verification through enrollment."
Gladstone’s uncle wrote: “I’m a primary source for Ms. Gladstone’s tribal heritage. Her father is my brother. Through our father, we are both enrolled in the Blackfeet Tribe in the USA,” he wrote. “Our mother is enrolled Nez Perce. So Ms. Gladstone is a direct descendant of both Blackfeet and Nez Perce.”
ARoseWolf shot him down. “We can not use primary sources to verify such information and, you, as a claimed family member have a WP:COI which means we need an independent source.”
WP:COI is the Wikipedia rule on confl ict of interest. Wikipedia forbids primary sources, and yet they’re the gold standard for journalists and academics.
Tsideh challenged the position that only enrollment in a recognized tribe “entitles somebody to claim to be a Native American” as an unfounded, minority point of view that Wiki editors didn’t support with a citation or explanation.
ARoseWolf and others chastised Tsideh for violating Wiki rules on bullying, false accusations and arguing Wiki policy. Tsideh countered that Leonardo DiCaprio didn’t have to prove he was an Italian American, but Lily Gladstone had to prove she was a Native American.
As the back and forth continued, ARoseWolf slammed a new editor who "just happened to find this discussion,” a dig that implies one party enlisted another to join the debate. That too is a Wiki violation.
Bohemian Baltimore, another regular, insisted, “If she’s not enrolled, she may be a descendant, but she’s not a Native American.”
Who is Native American?
Terry Campbell, a Navajo born in Tuba City, Arizona, who lives out of state, has been studying Wikipedia for five months, after friends complained about poor treatment in trying to edit Wiki pages.
One friend wanted to add some facts to an article about a tribe. “These changes were rejected by a handful of editors who cited other Wikipedia pages as sources,” he said, “and I thought that was very, very odd.”
A friend citing sources that prove her tribe survived the Indian wars and received state recognition ran up against Wikipedia guidelines on determining Native American identities that were largely crafted by two editors, user names CorbieVreccan and Yuchitown. Wiki editors used the guidelines to reclassify dozens of state-recognized tribes as “heritage organizations” and removed “Native American” from biographies of prominent tribal members or, worse, called them a "self-identified Native American.”
The implication, Campbell explained, is that the tribe no longer exists and that its members are suspect or even “Pretendians.” Wikipedia has a page for that too.
The same group has shaped many articles on Native subjects. Campbell said he combed through references and found they were misrepresented, taken out of context, sourced from far-right academics, or unreliable.
“The scope of this issue is huge,” Campbell said. “It permeates all the Native articles I checked.”
Campbell recognized talking points from what he called a far-right movement in Indian Country intent on erasing state-recognized and unrecognized tribes. (New Mexico has no state-recognized tribes and six unrecognized groups or tribes.)
Some Native Americans and Anglos, he said, believe that Indigenous people outside the circle of federal recognition should be considered non-Native. They also want to prevent members of the disenfranchised groups from selling their art, receiving ancestral remains, accessing disaster relief or re-establishing their homeland.
Outside Indian Country, it’s not generally known that U.S. Indigenous groups live within a caste system based on government recognition, with 574 federally recognized tribes on top, dozens of state-recognized tribes second, and several hundred unrecognized tribes last.
In 2021, Yuchitown wrote, “The overwhelming majority of ‘List of unrecognized tribes in the United States’ are completely illegitimate.”
There are many reasons why groups aren’t recognized. Some avoided the reservation. Some lost their recognition during the termination era. Some were broken up and scattered during the Indian Wars. Some went underground, practicing their culture secretly while passing as Hispanic. Many simply stayed put.
When Wikipedia editors claim that “Native American” is a political status conferred by the U.S. government, that an individual can only be called a “descendent” until their tribe is recognized, they push this narrative, Campbell said. It’s a contradiction of federal Indian law and the United Nations Declaration on the Rights of Indigenous Peoples.
According to the U.S. Department of Justice, “As a general principle, an Indian is a person who is of some degree Indian blood and is recognized as an Indian by a Tribe and/or the United States. No single federal or tribal criterion establishes a person’s identity as an Indian. Government agencies use differing criteria to determine eligibility for programs and services. Tribes also have varying eligibility criteria for membership.”
Extreme points of view
Campbell has contributed to a lengthy report, as yet unpublished, that identifies biased editors. They include Yuchitown, CorbieVreccan, ARoseWolf, Indigenous girl and Bohemian Baltimore.
“It was like a tree with many interconnecting branches that had been created over time by the same small group of people pushing extreme points of view,” Campbell said.
Initially the group made changes slowly, he said, “but they started pursuing their agenda aggressively after November, when state-recognized tribes retained their voting rights in the National Congress of American Indians (NCAI). Essentially, after the movement to delegitimize state-recognized tribes failed officially, the key players doubled down on altering and controlling the flow of information about Native Americans through Wikipedia.”
Campbell observed widespread violations of Wikipedia standards: “I found evidence that they blatantly misquoted and misrepresented sources to push extremist political beliefs; teamed up to manipulate the consensus system by voting in blocks; exploited Wikipedia rules, such as conflict of interest, to block outside editors from making changes to Native-related pages; excessively cited opinion pieces from fringe political figures, including those accused of racism and anti-semitism; blocked the use of legitimate primary and secondary sources that contradict their extremists beliefs, which violates Wikipedia’s rule against information suppression; posted originally researched, politically motivated essays instead of well-sourced articles; and harassed and defamed Native American tribes and living Native American people.”
Reacting in February to an early draft of the report posted on Google, the editors were incensed that anybody would voice complaints “off-Wiki.” ARoseWolf wrote that “we have been attacked, threatened with legal action and had misinformation/ false claims spread against us.” She and Yuchitown denied being part of a conspiracy against tribes or organizations and said they were just following Wiki rules. Yuchitown accused critics of being “meat puppets” of a person who objected to some Native content and enlisted others to back them up. In WikiSpeak this is meat puppetry.
“Volunteers on Wikipedia vigilantly defend against information that does not meet the site’s requirements,” the Wikipedia spokeswoman wrote. “These volunteers regularly review a feed of real-time edits to quickly address problematic changes; bots spot and revert many common forms of negative behavior on the site; and volunteer administrators (trusted Wikipedia volunteers with advanced permissions to protect Wikipedia) further investigate and address negative behavior. When a user repeatedly violates Wikipedia policies, Wikipedia administrators can take disciplinary action and block them from further editing.”
Inaccurate and insulting
In 2006, Wikipedia established the WikiProject Indigenous Peoples of North America to improve its Native-related content of 14,000 articles and more than 37,000 pages.
Recently, a hot topic on the project’s talk page was a proposal to change a category name from “unrecognized tribes” to “organizations that self-identify.”
On April 15 Melissa Harding Ferretti, chairwoman of the Herring Pond Wampanoag Tribe in Massachusetts, wrote, “The proposed renaming of the category on Wikipedia is not only inaccurate… but also insulting.”
Ferretti is one of the few Natives to take on Wiki editors openly.
Herring Pond was originally listed with other Wampanoag tribes. In 2022 Yuchitown stripped “state-recognized” from the page, even though the state Commission of Indian Affairs regularly engages with them. Last year Yuchitown created a separate page for Herring Pond. Wiki editors resisted attempts to make changes or corrections.
After Wikipedia called Herring Pond a “cultural heritage group" and a nonprofi t that "claims" to descend from Wampanoags, Ferretti wrote in a Wiki discussion, “There is no claim, it’s a fact! Might I add, nonprofit status was imposed upon Tribal nations in the ‘90s because we didn’t have our federal recognition yet.”
Her tribe has a well-documented history. “We still have care and custody of our sacred places, burial grounds and our 1838 Meetinghouse, one of three built for the Tribe after the arrival of the colonizers. Our continuous presence and stewardship of these lands are recognized by historical records, deeds and treaties.”
Ferretti wrote that tribes without federal recognition already face significant hurdles to gain recognition, "and being labeled as 'self-identified' can add to these challenges by casting doubt on our legitimacy.” Mislabeling unrecognized tribes “can lead to the spread of hate, misinformation and further marginalization.”
Some Wiki editors agreed. One wrote that “there are strong negative connotations to saying someone who is Native 'self identifies,' because the inference is that they are Native in name only or falsely claiming to be Native. A change like this will impact countless articles…” Bohemian Baltimore, ARoseWolf and Yuchitown insisted there were no negative connotations. They opposed calling an unrecognized group a tribe because it legitimized groups with unverified claims. ARoseWolf said, “If they had proof of their connection to the original people they would have gotten federal recognition.”
This is a frequent refrain among the insiders, who apparently think the application process is a slam dunk instead of the long, difficult, expensive journey it is.
Yuchitown noted that “all of the editors who actively contribute to and improve Native American topics on Wikipedia have voted to support the renaming.” It’s a remarkable declaration that he and his allies act in concert.
The insiders took even stronger action against Lipan Apaches in Texas.
Late in 2022, Yuchitown changed the entry of the Lipan Apache Tribe of Texas to say that NCAI recognizes the tribe as state-recognized but the National Conference of State Legislatures (NCSL) does not. In fact, NCSL took down its web page listing federal and state-recognized tribes because it couldn’t verify the accuracy.
In boilerplate that appears on all the Texas unrecognized tribes’ websites, Yuchitown said Texas has no legal mechanism to recognize tribes, citing an online article that in turn cites the discredited NCSL web page.
In 2022, a tribal member and Yuchitown fought back and forth, reversing each other’s edits. In WikiSpeak, it was edit warring. The tribal member informed Yuchitown that the NCSL page he quoted no longer existed. CorbieVreccan told the member she was up against “two experienced editors,” and Yuchitown accused her of conflict of interest and edit warring. His fellow travelers demanded to know if she had an official position with the tribe. She didn’t.
ARoseWolf wrote, “As Wikipedia is not a state or government-controlled entity it can make up its own rules for what content is allowed on its platform.”
The Wikimedia spokeswoman says that in some extreme cases the foundation relies on a trust and safety team that will investigate and may also take action.
Campbell wrote in the report that many Native American communities and people “have been targeted by the small group of propagandists in this complaint… And the thousands of people who make these communities have been slandered and assaulted on Wikipedia through the actions of these propagandists.”
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benzystuff · 1 year ago
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Trends in ICT
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Information and communication technology (ICT) is the use of technology to facilitate the creation, storage, processing, and exchange of information.
Here are six types of social media:
1. Social networks: These are platforms that allow users to connect with friends and family, share photos and videos, and keep up with current events. Examples include Facebook, Instagram, and Twitter.
2. Media-sharing networks: These platforms allow users to share photos, videos, and other multimedia content. Examples include YouTube, Flickr, and Pinterest.
3. Blogging platforms: These platforms allow users to create and publish blogs, which are online journals or diaries. Examples include WordPress, Blogger, and Tumblr.
4. Microblogging platforms: These platforms allow users to post short messages, or "microblogs." Examples include Twitter and Weibo.
5. Social bookmarking sites: These platforms allow users to save and organize web pages and other online resources. Examples include Delicious, Digg, and StumbleUpon.
6. Social shopping sites: These platforms allow users to discover and purchase products from online retailers. Examples include Etsy, eBay, and Amazon.
There are 7 types of Mobile Technology
iOS are used in apple devices like iPhone and iPad.
Android an open source OS. Mobile phone companies use this OS for free.
Blackberry OS are used in blackberry devices.
Windows phone OS are closed source developed by Microsoft
WebOS were originally used in smartphone, now in smart TVs.
Windows Mobile were developed by Microsoft for smartphones and pocket PCs.
Assistive Media are non-profited service to help people who have visual and reading impairments. A date base of audio recordings is used to read to the user
Cloud Computing, instead of running an e-mail program on your computer, log into a web e-mail account like Yahoo!, Gmail, or Hotmail, there you can storage your account that doesn't exist on your computer but in the internet which is called the Computer cloud.
Name: Benz Brian P. Enarsao
Grade: 11-STEM1
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izabadal · 1 year ago
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TRENDS IN ICT
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•Convergence-refers to the merging or integration of different technologies, services, or platforms into a unified system or solution. This convergence often leads to greater efficiency, convenience, and new possibilities for users.
2. Social Media-refers to digital platforms and technologies that enable users to create, share, and interact with content and connect with others online. These platforms often facilitate the exchange of information, ideas, and media in real-time, allowing individuals and organizations to engage with a global audience
• Six types of Social Media:
Social Networks - These are sites that allows you to connect with other people with the same interests or background. Once the user creates his/her account, he/she can set up a profile, add people, share content, etc.Ex. Facebook and Google
Bookmarking Sites - Sites that allow you to store and manage links to various website and resources. Most of the sites allow you to create a tag to others.Ex. Stumble Upon, Pinterest
Social News – Sites that allow users to post their own news items or links to other news sources. The users can also comment on the post and comments may also be rank.Ex. Reddit and Digg
Media Sharing – sites that allow you to upload and share media content like images, music and video.Ex. Flickr, YouTube and Instagrame
Microblogging - focus on short updates from the user. Those that subscribed to the user will be able to receive these updates.Ex. Twitter and Plurkf
Blogs and Forums - allow user to post their content. Other users are able to comment on the said topic.Ex. Blogger, WordPress and Tumblr3. Mobile Technologies - The popularity of smartphones and tablets has taken a major rise over the years. This is largely because of the devices capability to do the tasks that were originally found in PCs. Several of these devices are capable of using a high-speed internet. Today the latest model devices use 4G Networking (LTE), which is currently the fastest.MOBILE OS•iOS- use in apple devices such as iPhone and iPad
• Android - an open source OS developed by Google. Being open source means mobile phone companies use this OS for free.
• Blackberry OS - use in blackberry device
• Windows phone OS - A closed source and proprietary operating system developed by Microsoft.
• Symbian - the original smartphone OS. Used by Nokia devices
• Web OS- originally used in smartphone; now in smart TVs.
• Windows Mobile - developed by Microsoft for smartphones and pocket PCs4.
4. Assistive Media - is a non- profit service designed to help people who have visual and reading impairments. A database of audio recordings is used to read to the user.
1. Cloud computing- distributed computing on internet or delivery of computing service over the internet. e.g. Yahoo!, Gmail, Hotmail-Instead of running an e-mail program on your computer, you log in to a Web e-mail account remotely. The software and storage for your account doesn’t exist on your computer – it’s on the service’s computer cloud.It has three components1. Client computers – clients are the device that the end user interact with cloud.
2. Distributed Servers – Often servers are in geographically different places, but server acts as if they are working next to each other.
3. Datacenters – It is collection of servers where application is placed and is accessed via Internet.TYPES OF CLOUDS• Public cloud - allows systems and services to be easily accessible to the general public. Public cloud may be less secured because of its openness, e.g. e-mail• Private cloud - allows systems and services to be accessible within an organization. It offers increased security because of its private nature.• Community cloud - allows systems and services to be accessible by group of organizations.• Hybrid cloud - is a mixture of public and private cloud. However, the critical activities are performed using private cloud while the non-critical activities are performed using public cloud.
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sahabudinmaddie28 · 1 year ago
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TRENDS IN ICT
•Convergence-refers to the merging or integration of different technologies, services, or platforms into a unified system or solution. This convergence often leads to greater efficiency, convenience, and new possibilities for users.
2. Social Media-refers to digital platforms and technologies that enable users to create, share, and interact with content and connect with others online. These platforms often facilitate the exchange of information, ideas, and media in real-time, allowing individuals and organizations to engage with a global audience
• Six types of Social Media:a) Social Networks - These are sites that allows you to connect with other people with the same interests or background. Once the user creates his/her account, he/she can set up a profile, add people, share content, etc.Ex. Facebook and Googleb) Bookmarking Sites - Sites that allow you to store and manage links to various website and resources. Most of the sites allow you to create a tag to others.Ex. Stumble Upon, Pinterestc)
Social News – Sites that allow users to post their own news items or links to other news sources. The users can also comment on the post and comments may also be rank.Ex. Reddit and Diggd)
Media Sharing – sites that allow you to upload and share media content like images, music and video.Ex. Flickr, YouTube and Instagrame)
Microblogging - focus on short updates from the user. Those that subscribed to the user will be able to receive these updates.Ex. Twitter and Plurkf)
Blogs and Forums - allow user to post their content. Other users are able to comment on the said topic.Ex. Blogger, WordPress and Tumblr
3. Mobile Technologies - The popularity of smartphones and tablets has taken a major rise over the years. This is largely because of the devices capability to do the tasks that were originally found in PCs. Several of these devices are capable of using a high-speed internet. Today the latest model devices use 4G Networking (LTE), which is currently the fastest.MOBILE OS
• iOS - use in apple devices such as iPhone and iPad
• Android - an open source OS developed by Google. Being open source means mobile phone companies use this OS for free.
• Blackberry OS - use in blackberry device
• Windows phone OS - A closed source and proprietary operating system developed by Microsoft.
• Symbian - the original smartphone OS. Used by Nokia devices
• Web OS- originally used in smartphone; now in smart TVs.
• Windows Mobile - developed by Microsoft for smartphones and pocket PCs4.
4. Assistive Media - is a non- profit service designed to help people who have visual and reading impairments. A database of audio recordings is used to read to the user.
5. Cloud computing- distributed computing on internet or delivery of computing service over the internet. e.g. Yahoo!, Gmail, Hotmail-Instead of running an e-mail program on your computer, you log in to a Web e-mail account remotely. The software and storage for your account doesn’t exist on your computer – it’s on the service’s computer cloud.It has three components
1. Client computers – clients are the device that the end user interact with cloud.
2. Distributed Servers – Often servers are in geographically different places, but server acts as if they are working next to each other.
3. Datacenters – It is collection of servers where application is placed and is accessed via Internet.
TYPES OF CLOUDS
• Public cloud - allows systems and services to be easily accessible to the general public. Public cloud may be less secured because of its openness, e.g. e-mail
• Private cloud - allows systems and services to be accessible within an organization. It offers increased security because of its private nature.
• Community cloud - allows systems and services to be accessible by group of organizations.
• Hybrid cloud - is a mixture of public and private cloud. However, the critical activities are performed using private cloud while the non-critical activities are performed using public cloud.
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surveysensei · 1 year ago
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Virtual Digital Assistant (VDA) is an advanced software program that can perform tasks or services for an individual based on commands. It uses artificial intelligence (AI), natural language processing (NLP), natural language understanding (NLU), and machine learning to collect data, process it, and combine with historical information so that its algorithms can create data models that can identify hidden behavioural patterns. These data models are then refined gradually with time as more data is added to its database.
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writerblogs · 1 year ago
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Global Retail Media Networks Market Is Estimated To Witness High Growth Owing To Increasing Digital Advertising Expenditure & Rapid Growth of E-commerce
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The global Retail Media Networks Market is estimated to be valued at US$ 1,227.84 million in 2021 and is expected to exhibit a CAGR of 19.03% over the forecast period of 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
A) Market Overview:
Retail media networks are a digital advertising platform that enables retailers to monetize their digital real estate. These networks allow brands to promote their products and services directly to consumers while they are engaged in the online shopping experience. With the rapid growth of e-commerce and the increasing digital advertising expenditure, retail media networks have emerged as an effective marketing channel for retailers and brands.
B) Market Dynamics:
1. Increasing Digital Advertising Expenditure: With the shift towards digital advertising, brands are investing more in online advertising platforms to reach a wider audience. Retail media networks provide a targeted and measurable advertising solution, resulting in increased brand awareness, customer engagement, and sales.
2. Rapid Growth of E-commerce: The rise in e-commerce has transformed the retail landscape, offering opportunities for retailers to connect with customers online. Retail media networks enable retailers to leverage their online platforms and data to deliver personalized and relevant advertising messages to shoppers, ultimately driving conversions and sales.
C) Segment Analysis:
In terms of the segment analysis, the market can be segmented based on platform type, format, and end-use industry. One dominant segment in the Retail Media Networks Market is the platform type, with online platforms accounting for a significant market share. Online platforms provide a scalable and cost-effective solution for retailers and brands to reach and engage with a large number of online shoppers.
D) PEST Analysis:
Political: Retail media networks operate in an environment influenced by government regulations related to data privacy, ad targeting, and consumer protection.
Economic: The economic factors that impact the market include consumer spending patterns, GDP growth, and overall business and market conditions.
Social: Changing consumer behavior towards online shopping and increasing digital literacy are driving the adoption of retail media networks.
Technological: The advancements in digital advertising technologies such as programmatic advertising, artificial intelligence, and real-time bidding are shaping the retail media networks market.
E) Key Takeaways:
The global retail media networks market is expected to witness high growth, exhibiting a CAGR of 19.03% over the forecast period, due to increasing digital advertising expenditure and the rapid growth of e-commerce.
North America is expected to dominate the market due to well-established retail giants and high digital advertising investments.
Key players operating in the global retail media networks market include Walmart, Costco Wholesale Corporation, The Kroger Co., Walgreens Boots Alliance, Inc., TESCO PLC, Amazon.com, Inc., METRO, Home Depot Product Authority, LLC., Target Brands, Inc., Best Buy, Inter IKEA Systems B.V, Carrefour SA, and eBay Inc.
Overall, the retail media networks market is poised for significant growth in the coming years, driven by the increasing importance of digital advertising and the surge in e-commerce. Retailers and brands are increasingly adopting these platforms to reach and engage with their target customers, leading to improved sales and customer loyalty.
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